Sun Mar 09 03:10:00 UTC 2025: **FOR IMMEDIATE RELEASE**

**UFC and True Classic Announce Multi-Year Partnership**

**Las Vegas, NV (March 6, 2025)** – The Ultimate Fighting Championship (UFC) and True Classic, a premium menswear brand, today announced a new marketing partnership. True Classic will become the Official Basics Wear Partner of UFC in the United States for 2025.

The agreement will see True Classic’s branding integrated into UFC Pay-Per-Views and Fight Nights, reaching UFC’s massive global audience of over 700 million fans in 170 countries and an estimated 950 million households. This includes prominent placement within the Octagon and features during select Pay-Per-View broadcasts.

“We’re thrilled to welcome True Classic to the UFC family,” said Alex Kaptsan, Vice President, Head of Entertainment & Digital, Global Partnerships for TKO (UFC’s parent company). “Their commitment to quality and philanthropy aligns perfectly with our values.”

True Classic Co-Founder and Chairman Ryan Barlett expressed his excitement, citing a lifelong love of MMA as a driving force behind the partnership. He highlighted the shared commitment to community initiatives as a key aspect of the collaboration.

The partnership will also include engaging digital content across UFC’s social media platforms, ticket giveaways for US-based Pay-Per-View events, and “True Classic Moments” showcasing UFC’s legendary fights.

True Classic will activate the partnership beginning at UFC 313: Pereira vs. Ankalaev on March 8th in Las Vegas, and will open a new store at the Fashion Show Mall on March 9th.

Read More