Sun Mar 09 00:40:00 UTC 2025: ## C4 Energy Fuels NIL Campaign with 128 College Basketball Stars
**[City, State] –** With March Madness just around the corner, energy drink company C4 Energy is making a major play in the Name, Image, and Likeness (NIL) space. The brand announced its “Bracket Breakers” campaign today, revealing partnerships with 128 college basketball athletes from both men’s and women’s programs.
The roster boasts several prominent players, including Auburn’s Johni Broome (a frontrunner for National Player of the Year), Alabama’s Mark Sears, Texas’ Madison Booker, and UCLA’s Lauren Betts. C4’s CMO, Robert Zajac, stated that the campaign aligns perfectly with the energy and passion of college basketball, aiming to support athletes and celebrate their achievements.
This is not C4’s first foray into NIL deals. The company previously partnered with notable football players Quinn Ewers and Zachariah Branch. The “Bracket Breakers” campaign represents a significant expansion of their NIL strategy, capitalizing on the heightened visibility of March Madness.
Individual athlete highlights include:
* **Johni Broome (Auburn):** Leads the Tigers in points, rebounds, assists, and blocks.
* **Mark Sears (Alabama):** Leads the Crimson Tide in points and assists, ranking highly in On3’s NIL valuation.
* **Madison Booker (Texas):** Leads her team in scoring and is participating in her second consecutive March Madness NIL campaign.
* **Lauren Betts (UCLA):** Leads the Bruins in points, rebounds, and blocks.
The strategic timing of the campaign leverages the increased audience and media attention surrounding the NCAA men’s and women’s basketball tournaments. C4’s investment highlights the growing importance of NIL deals in college athletics and the significant marketing opportunities presented by March Madness.
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