Sat Mar 01 01:30:00 UTC 2025: ## Tollywood Blockbuster “Sankranthiki Vasthunam” Shatters Box Office Records, Set for Simultaneous OTT and TV Premiere
**HYDERABAD, INDIA –** Tollywood’s latest sensation, “Sankranthiki Vasthunam,” has become a phenomenal box office success, grossing over ₹300 crore and claiming the title of highest-grossing regional film from the Telugu cinema industry, surpassing the previous record holder, “Ala Vaikunthapurramuloo.”
Directed by Anil Ravipudi and produced by Shirish under Sri Venkateswara Creations, the crime thriller with a family drama twist stars Venkatesh, Aishwarya Rajesh, and Meenakshi Chaudhary in lead roles. Supporting cast includes Naresh, Srinivas Avasarala, Upendra Limaye, VTV Ganesh, and Babloo Prithiveeraj. The film’s music is by Bheems Ceciroleo.
In an unprecedented move, “Sankranthiki Vasthunam” will have its premiere simultaneously on OTT platform ZEE5 and Zee Telugu television channel at 6 PM tomorrow. While this dual release strategy promises record-breaking viewership, it also raises the question of whether it will divide the audience, potentially impacting overall digital views and television ratings (TRP). Industry analysts are eagerly watching to see how this experiment plays out.
First Piper 