Thu Feb 27 03:40:00 UTC 2025: ## Virgin Hotels Las Vegas Launches Revolutionary Cherry Rewards Program

**Las Vegas, NV –** Virgin Hotels Las Vegas, Curio Collection by Hilton, is set to launch its groundbreaking Cherry Rewards loyalty program this March. The program promises a completely revamped approach to resort and casino rewards, aiming to redefine the guest experience on the Las Vegas Strip. Details about the program’s specific features and benefits are yet to be released, but Virgin Hotels is billing it as a revolutionary change in the industry. Further information is expected closer to the March launch date.

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