Wed Feb 26 06:23:46 UTC 2025: ## Chennai Dermatologist Launches Successful Derma-Cosmetic Brand Focused on Skin of Color
**Chennai, February 26, 2025** – Dr. Renita Rajan, a Chennai-based dermatologist, is celebrating the fifth anniversary of her successful derma-cosmetic brand, Chosen by Dermatology. Launched in 2020, Chosen initially focused on a small range of products, prioritizing sunscreens specifically formulated for skin of color. The brand’s commitment to quality is evident in the extensive research and development process, with sunscreens undergoing 700-800 trials before launch to ensure effective UVA protection and avoid endocrine-disrupting ingredients.
Chosen by Dermatology now offers a wider range of products including collagen, hair care, and face serums, all developed with a deep understanding of the unique needs of diverse skin tones. Dr. Rajan emphasizes the importance of sun protection, stating it accounts for 80-90% of common skin problems. Her brand’s success is attributed to a strong focus on customer feedback, continuous product improvement, and a significant social media presence, boasting over 223,000 Instagram followers.
Dr. Rajan, a veteran dermatologist with 16 years of experience, notes a shift in consumer preferences away from skin lightening and towards products that promote youthful skin. She highlights the challenges of balancing her medical expertise with the demands of entrepreneurship, emphasizing the constant need to listen to and incorporate customer feedback into product development. The brand’s commitment to safe, effective, and aesthetically pleasing products is a key driver of its success, making Chosen by Dermatology a leading name in the Indian derma-cosmetic market. The company is expanding its product line, with a new hair color product expected in two years.
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