Wed Feb 26 03:20:00 UTC 2025: **iQOO Opens First Indian Pop-Up Store, Showcases Neo 10R Ahead of Launch**
NEW DELHI, India – Smartphone brand iQOO has launched its first-ever pop-up store in India, the “iQOO Arena,” at Select City Walk Mall in Saket, New Delhi. The temporary store, open from February 21st to 23rd, 2025, (11 AM to 7 PM daily), provides consumers with an exclusive preview of the upcoming iQOO Neo 10R smartphone before its official March 11th launch.
The iQOO Arena offers a hands-on gaming experience highlighting the Neo 10R’s capabilities, including its purportedly industry-leading 90 FPS performance, 6400mAh battery with 80W Flashcharge, and Snapdragon 8s Gen 3 processor. Visitors can test the phone’s features in dedicated gaming zones. The phone will be available in Moonknight Titanium and an India-exclusive Raging Blue color option.
In addition to the Neo 10R, the iQOO Arena also showcases the flagship iQOO 13, with on-site booking available. Online orders for the iQOO 13 include free TWS earbuds. The pop-up store also features registration for the iQOO Students Programme with opportunities to win prizes.
“The iQOO Arena marks a significant milestone, allowing us to connect directly with youth passionate about high-performance gaming,” said Nipun Marya, CEO of iQOO India. “We’re confident the Neo 10R’s performance will impress.”
First Piper 