Tue Feb 25 20:56:29 UTC 2025: ## Apple Shareholders Reject Attempt to Scrap Diversity Initiatives

**CUPERTINO, CA** – Apple shareholders have overwhelmingly rejected a proposal to dismantle the company’s diversity, equity, and inclusion (DEI) programs, defying pressure from a conservative think tank aligned with the views of the Trump administration. The proposal, submitted by the National Center for Public Policy Research, urged Apple to follow other companies that have recently scaled back similar initiatives amid legal and political scrutiny.

While Apple did not release the exact vote tally, the rejection affirms the tech giant’s commitment to its DEI programs, despite President Trump’s past calls for investigations into whether such programs discriminate against certain employee groups. This decision comes just a week after Apple announced a $500 billion investment in the US and the creation of 20,000 new jobs, a move praised by President Trump.

The National Center argued that “forced diversity is bad for business,” citing potential lawsuits and suggesting a shift away from DEI initiatives. Their presentation highlighted recent legal challenges, such as a lawsuit filed against Target over its DEI program. The think tank’s executive director, Stefan Padfield, warned of potential legal action from the Trump administration.

Apple CEO Tim Cook, while acknowledging the evolving legal landscape and the need for potential adjustments, reiterated the company’s dedication to fostering a diverse and inclusive workplace. He emphasized that a diverse workforce is beneficial for business and that Apple will continue to cultivate a “culture of belonging.” Apple’s 2022 diversity report showed a workforce predominantly composed of white and Asian employees, with a significant gender imbalance.

The rejection of this proposal mirrors a similar outcome at Costco last month, demonstrating a broader resistance among major corporations to roll back DEI efforts despite increasing political pressure. The ongoing debate highlights the complexities and challenges of achieving workplace diversity in the tech industry.

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