Sun Feb 23 02:40:00 UTC 2025: ## Brooklyn Designer Shares Brand Name with Meghan Markle’s New Venture
**BROOKLYN, NY** – A Brooklyn-based clothing designer is facing an unexpected surge in attention after discovering his brand, As Ever, shares a name with Meghan Markle’s newly launched lifestyle company. Mark Kolski, founder of the vintage-inspired workwear brand As Ever, learned of the coincidence on Tuesday when friends and family alerted him to the Duchess of Sussex’s announcement.
Kolski, 58, has since experienced a whirlwind of activity, with his phone inundated with calls and his brand thrust into the spotlight by speculative tabloid coverage. While acknowledging the confusion, Kolski stated he is consulting with a lawyer regarding trademark issues. The unexpected publicity has, however, brought a significant influx of new followers to his Instagram account.
This latest naming conflict adds to the challenges Markle has faced in establishing her lifestyle brand. A previous attempt, American Riviera Orchard, encountered setbacks due to trademark application issues. The incident highlights the complexities of navigating trademark law, particularly for high-profile ventures. Kolski’s experience underscores the potential pitfalls of shared brand names, even for established small businesses.
First Piper 