Fri Feb 21 09:27:36 UTC 2025: ## Bollywood’s “Mere Husband Ki Biwi” Uses Multi-Platform Blitz to Woo Audiences
**Mumbai, India** – The upcoming Bollywood romantic comedy, “Mere Husband Ki Biwi,” starring Arjun Kapoor, Bhumi Pednekar, and Rakul Preet Singh, is employing a multifaceted marketing campaign blending traditional and digital strategies to maximize audience engagement.
The film, a love triangle centered around a man (Kapoor) torn between his fiancée (Singh) and his amnesiac ex-wife (Pednekar), has capitalized on its lighthearted premise. The promotional efforts have utilized a range of platforms, creating a buzz both online and offline.
The digital campaign is built around playful social media interactions. The actors have shared behind-the-scenes content on Instagram, including humorous reels featuring witty banter and references to popular Bollywood tropes. Collaborations with influencers like Rakesh Sharma and brands such as Swiggy have further amplified their reach.
Beyond the digital sphere, the cast embarked on a nationwide promotional tour. On-ground events, including a visit to a Lucknow chaat stall, fostered a personal connection with audiences. Media appearances, such as Pednekar’s striking checkered saree look in Mumbai, have generated additional press coverage. A radio initiative featuring live interactions, spearheaded by Sapna Katwala Khan of On Air Media, revives the intimacy of radio broadcasts for audience engagement.
The film’s music also plays a key role. The release of the song “Ikk Vaari” and a well-orchestrated trailer launch in Mumbai, showcasing the unique plot twist of the amnesiac ex-wife, have heightened anticipation.
The “Mere Husband Ki Biwi” campaign showcases a savvy integration of traditional and modern marketing techniques. By engaging multiple platforms, the film’s promoters are ensuring broad reach and significant pre-release buzz for the romantic comedy.
First Piper 