Wed Feb 19 17:20:00 UTC 2025: ## Yahoo Clarifies its Brand Family and Data Practices

**SUNNYVALE, CA** – Yahoo today issued a statement clarifying its brand portfolio and data usage practices. The company confirmed that Yahoo, AOL, and Yahoo Advertising are all part of the Yahoo brand family. The statement emphasizes user control over data collection, outlining options to manage cookie usage and personal data preferences. Users can opt out of data collection for certain purposes, adjust their settings, and access detailed information about Yahoo’s data practices through easily accessible links within its websites and apps, and via dedicated privacy policies. The statement directs users to review the company’s privacy policy and cookie policy for more details.

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