Tue Feb 18 13:30:00 UTC 2025: **Nike and Skims Partner to Create New Activewear Brand**
[City, State] – Nike and Skims are teaming up to launch NikeSkims, a groundbreaking new activewear brand targeted at women. This marks the first time Nike has partnered with an existing external company to create a wholly new brand. The collaboration, announced Tuesday, leverages Skims’ expertise in shapewear and body inclusivity with Nike’s performance technology and athletic pedigree.
The new line, which will feature apparel designed for high-intensity workouts, will utilize Nike’s Dri-Fit technology and incorporate Skims’ innovative designs. Products will debut on both Skims and Nike websites, as well as select US stores, in Spring 2025, with a global rollout planned for later that year. While specific pricing hasn’t been revealed, it’s expected to be competitive with existing Nike and Skims offerings.
Nike President of Consumer, Product and Brand, Heidi O’Neill, described the partnership as a fusion of performance-driven athletic wear with Skims’ focus on the female form and inclusivity, aiming to empower women to feel both strong and confident. Skims, known for its popular shapewear, initiated the collaboration with Nike in October 2023.
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