Tue Feb 18 01:50:00 UTC 2025: ## NBC to Leverage Paris Olympics Success for Milan-Cortina 2026 Winter Games Coverage
**New York, NY –** NBC Sports announced its comprehensive coverage plan for the 2026 Winter Olympics in Milan and Cortina, Italy, mirroring the successful strategy employed during the recent Paris Summer Games. The network will leverage its Peacock streaming service to provide live coverage of all 116 medal events, while offering a minimum of five hours of daily broadcast coverage on NBC.
Primetime viewing will feature a curated highlights show incorporating analysis and athlete features, similar to the Paris model which blended sports coverage with celebrity and pop culture elements. Rick Cordella, president of NBC Sports, stated that the Paris Olympics demonstrated the enduring appeal of the Games and that the favorable time difference between Italy and the US will allow for a similar programming strategy for Milan-Cortina. He highlighted the strength of the anticipated US team and the inherent appeal of Italy to American audiences as key factors for success.
Peacock will offer a range of interactive features, replays, and curated clips, including the return of the popular “Gold Zone” whip-around show. USA Network will dedicate its airtime to Team USA events, with CNBC providing additional coverage on weekends and weekday evenings. This strategy will continue even as NBCUniversal plans to spin off these networks into a separate entity by the end of 2025.
NBCUniversal’s confidence in this approach is fueled by the significant advertising revenue generated during the Paris Olympics, exceeding $1.25 billion. The network anticipates a similarly successful outcome for the Milan-Cortina 2026 Winter Olympics.
First Piper 