Mon Feb 10 06:10:00 UTC 2025: **Carl’s Jr. Returns to its Roots with Super Bowl Ad Featuring TikTok Influencer Alix Earle**

LOS ANGELES, CA – Carl’s Jr. is bringing back its iconic, sexy advertising style for this year’s Super Bowl, eight years after shifting away from the strategy. The fast-food chain’s new commercial features TikTok influencer Alix Earle, promoting the chain’s new Hangover Burger.

Earle, 24, described filming the ad in Hollywood as a “mind-blowing” experience, comparing the set to that of “Desperate Housewives.” She sees her role as a modern take on past Carl’s Jr. campaigns that featured celebrities like Paris Hilton and Kim Kardashian. The ad shows Earle, clad in a bikini top, navigating a post-party scene, perfectly embodying the “hot mess” feeling after a big game. She enthusiastically promotes the Hangover Burger, highlighting its ingredients – egg, double bacon, charbroiled beef, hash browns, cheese, and sauce.

Carl’s Jr. executives praised Earle’s unapologetic and bold style, aligning it with the brand’s image. The company is giving away free Hangover Burgers on February 10th via its app’s rewards program. Early reactions on YouTube have been overwhelmingly positive, with many viewers expressing nostalgia for the chain’s classic advertising style.

This marks a significant return to a previously abandoned marketing tactic. In 2017, Carl’s Jr. announced it would no longer use scantily-clad models in its advertisements, instead focusing on food quality. This Super Bowl ad suggests a renewed strategy, embracing a blend of modern social media influence and a throwback to its provocative past.

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