Fri Feb 07 07:39:13 UTC 2025: ## Zomato’s Parent Company Rebrands as “Eternal Limited” in Ambitious Move

**NEW DELHI** – In a surprising announcement that has sent ripples across social media, food delivery giant Zomato has rebranded its parent company, Zomato Limited, to Eternal Limited. The move, unveiled Thursday, includes a new logo and positions Eternal as the overarching entity encompassing Zomato’s four main businesses: the Zomato food delivery service, quick-commerce platform Blinkit, live events business District, and kitchen supplies unit Hyperpure.

Zomato founder Deepinder Goyal framed the rebranding not merely as a name change, but as a mission statement, emphasizing a commitment to longevity and endurance. The announcement has sparked a mixed reaction online, with some users praising the bold ambition and the name’s evocative quality, while others questioned the necessity of the change, drawing parallels to other tech giants like Facebook’s shift to Meta and Google’s adoption of Alphabet.

Goyal clarified in a letter to shareholders that the popular Zomato app itself will retain its name. He acknowledged the ambitious nature of the new name, stating that “Eternal” represents both a promise and a paradox, emphasizing the importance of humility and understanding that true permanence comes from recognizing limitations.

The rebranding has ignited considerable debate on social media, with users expressing both enthusiasm and skepticism. While some celebrated the “bold step into the future,” others criticized the change as unnecessary and potentially detrimental to brand recognition. Concerns were also raised about the potential for confusion, particularly given the recent rebranding trends amongst major tech companies. The long-term impact of this significant rebranding remains to be seen.

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