Thu Feb 06 00:00:00 UTC 2025: ## Fox’s Tubi to Stream Super Bowl, Signaling Big Bet on Free Streaming

**New York, NY** – Fox Corporation is making a significant move in the streaming landscape by broadcasting the Super Bowl LVII on its free, ad-supported streaming service, Tubi. This marks a major step up from last year’s Super Bowl promotion and signals a significant investment in the platform.

Tubi will offer both the main Fox broadcast and the Spanish-language Fox Deportes feed, along with a pre-game show and a Tubi-exclusive red-carpet show. This strategy aims to attract a wider audience, particularly those who might be more interested in the celebrity appearances and halftime show than the game itself.

The decision is a departure from the strategy of other media companies that have focused on paid subscription streaming services. Fox acquired Tubi in 2020 and has since nurtured it as its primary streaming offering, avoiding the costly development of a subscription-based platform. This approach has proven successful, with Tubi surpassing Fox Entertainment’s advertising revenue in 2022 and achieving 1.7% of total TV viewing minutes in December 2024, according to Nielsen. The service boasts 97 million monthly active users and over 10 billion streaming hours in 2024.

Executives at Fox highlight Tubi’s growth and profitability as a key differentiator in the streaming market, contrasting it with the significant losses experienced by competitors with their subscription models. They believe the Super Bowl broadcast will dramatically increase Tubi’s visibility and provide valuable viewer data.

While Fox is launching a new direct-to-consumer streaming platform later this year, it will not compete directly with its existing deals with traditional TV bundles. The Super Bowl broadcast on Tubi is seen as a means to expand its audience and further establish its position in the competitive streaming environment. The NFL also stands to benefit, aligning its strategy with the growing importance of streaming platforms.

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