Tue Feb 04 09:20:00 UTC 2025: ## BuzzFeed Eyes Building its Own Social Media Platform to Combat Rightward Shift
**NEW YORK** – Facing increasing reliance on major tech platforms and a perceived rightward drift in American online culture, BuzzFeed is exploring the creation of its own social media platform. In an internal communication, CEO Jonah Peretti expressed concern over the control exerted by companies like Meta and suggested a BuzzFeed-owned platform could offer a counterbalance, particularly for those feeling alienated by the current online environment.
Peretti cited Meta’s decision to relax algorithmic suppression of political content as a potential opportunity for BuzzFeed and its sister publication, HuffPost, to gain prominence. He framed this as a chance for BuzzFeed to champion “truth and joy,” particularly for women, who he feels are marginalized by the influence of figures like Donald Trump, Elon Musk, Mark Zuckerberg, and Joe Rogan.
This announcement comes amidst challenging times for HuffPost, which recently announced layoffs and buyouts. The move to create a new social media platform represents a significant strategic shift for BuzzFeed, aiming to secure its future and offer an alternative online space reflecting what Peretti described as the values of its audience. The ambitious project, however, presents significant challenges for the company.
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