Mon Jan 20 21:50:00 UTC 2025: **Progresso Launches Limited-Edition Soup Drops: Soup You Can Suck On!**
MINNEAPOLIS, MN – January 16, 2024 – Progresso, the popular soup brand, is shaking up the cold and flu season with the launch of its first-ever Soup Drops. These innovative hard candies deliver the classic taste of Progresso Chicken Noodle Soup in a convenient, on-the-go format. Available for a limited time during National Soup Month, the Soup Drops offer a unique way to enjoy the comforting flavor of Progresso soup without a spoon.
“When you’re sick, nothing is more reassuring than Chicken Noodle Soup,” said MC Comings, VP, Business Unit Director for Progresso at General Mills. “We took that beloved flavor and packed it into a fun, savory candy.”
Each Soup Drop captures the essence of Progresso’s iconic Chicken Noodle Soup – broth, savory vegetables, chicken, noodles, and a hint of parsley. Sold in a can reminiscent of the classic Progresso soup can, each $2.49 package contains 20 individually wrapped candies and a full can of traditional Progresso Chicken Noodle Soup. They are available exclusively online at ProgressoSoupDrops.com, with additional quantities released each Thursday in January while supplies last.
This unusual product launch is part of General Mills’ broader strategy to innovate and expand its beloved brands. The company emphasizes its commitment to creating food the world loves, focusing on people, communities, and the planet. General Mills’ portfolio includes a range of well-known brands, and the company reported fiscal 2024 net sales of US$20 billion.
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