Tue Jan 14 16:01:06 UTC 2025: ## Don’t Wait for Your Review: Career Coach Reveals Secrets to Getting Raises and Promotions

**NEW YORK** – Waiting until your annual performance review to ask for a raise may be a wasted opportunity, according to career coach Melody Wilding, who advises professionals at top tech companies like Google, Amazon, and Microsoft. Wilding claims that by the time performance reviews occur, the majority (approximately 85%) of promotion decisions have already been made.

“It’s what I call the ‘performance review paradox,’” Wilding told CNBC Make It. “While you’re focused on nailing that one big conversation, the real groundwork for your advancement is being laid in hundreds of small moments throughout the year.”

To help professionals secure deserved raises and promotions, Wilding shared three key strategies:

* **Practice Pre-Suasion:** Subtly influence your manager and colleagues’ perceptions of your capabilities. For example, proactively suggest ways to contribute to new initiatives, showcasing your ambition and readiness for advancement.

* **Secure Clear Expectations:** Before requesting a promotion, discuss the responsibilities involved. This creates a shared understanding and increases your manager’s investment in your success.

* **Request a Justifiable Raise:** When you’ve taken on new responsibilities, frame your raise request as a reflection of your expanded contributions, emphasizing fairness and reciprocity. This highlights your value and makes the request less about simply asking for more money.

By implementing these strategies, Wilding argues, professionals can significantly improve their chances of securing the compensation and advancement they deserve, moving beyond the limitations of the traditional performance review process.

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