Tue Dec 31 02:40:00 UTC 2024: ## ESPN Bets Big on Talent in Post-Cable Era: Mega-Deals and New Partnerships

**New York, NY** – ESPN is doubling down on its top talent, inking massive contracts and exploring new business models to navigate the changing media landscape. Facing declining cable ratings and the challenges of streaming, the network is investing heavily in live sports rights and new platforms, but its strategy hinges on securing its biggest stars.

The network is reportedly paying Pat McAfee $17 million annually for a licensing deal, a unique arrangement that allows McAfee to maintain non-exclusive opportunities. Stephen A. Smith is set to receive at least $20 million a year, also with the flexibility to pursue outside ventures. These deals highlight a shift toward recognizing talent as more than just employees, with a focus on partnerships that allow for mutual benefit.

While Mike Greenberg and Scott Van Pelt command significantly less, ESPN executives clearly value their contributions. These long-tenured personalities, described as the “Posada and Pettitte” of ESPN’s core talent, represent a more traditional approach but are nonetheless crucial to the network’s strategy.

This investment signifies ESPN’s belief that its star power, coupled with a significant financial commitment to both talent and new platforms, is the key to success in a fragmented media market. The network is clearly placing its bet on the enduring appeal of live sports and the ability of its top personalities to attract viewers across multiple platforms.

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