Mon Dec 30 18:10:00 UTC 2024: ## Tennis Icon Venus Williams’ $95 Million Empire Extends Far Beyond the Court
**NEW YORK, December 27, 2024** – Venus Williams, a legendary figure in women’s tennis, has built a $95 million empire extending far beyond her Grand Slam victories. The tennis superstar, who boasts over $42 million in career prize money (second only to her sister Serena), has strategically leveraged her talent and influence into a diverse portfolio of business ventures.
Williams’ entrepreneurial spirit is evident in her EleVen sportswear line and strategic real estate investments, including a luxury property in Jupiter Island, Florida. Her financial success stems not only from her on-court achievements but also from lucrative sponsorship deals spanning decades. Early endorsements like her $12 million contract with Reebok in 1995 cemented her status as a high-earning athlete. She’s also collaborated with brands such as Wilson Sporting Goods, American Express, Blue Cross Blue Shield, Stitch Fix, and Schwarzkopf Professional, showcasing her adaptability and brand appeal. More recent partnerships include SoFi’s “Give Her Credit” campaign in 2023, highlighting her commitment to financial equality for women. The campaign allocated $500,000 to support 50 women.
Beyond endorsements, Williams has actively built her own businesses. She founded V Starr Interiors, a successful interior design firm, and invested in Shares, a social investment platform, alongside her sister Serena. Her investments also include TopCourt, an online tennis learning platform. These ventures demonstrate her dedication to expanding her influence and contributing to her chosen fields. Her remarkable career serves as an inspiration for aspiring athletes and entrepreneurs alike, proving that success extends far beyond the playing field.
First Piper 