Mon Dec 30 18:20:00 UTC 2024: ## Generation Beta: The AI-Native Generation Poised to Shape the 22nd Century

**Sydney, Australia** – A new generation is on the horizon, and it’s unlike any that came before. Dubbed “Generation Beta” by social researcher Mark McCrindle, this cohort, born between 2025 and 2039, will be defined by their unprecedented integration with artificial intelligence and their inheriting of a world grappling with significant global challenges.

McCrindle, who also coined the term “Generation Alpha,” predicts Generation Beta will face a future shaped by rapid AI advancements, pressing sustainability concerns, and major shifts in global population. This group, the children of younger Millennials and older Gen Z, is projected to comprise 16% of the global population by 2035, exerting significant influence on future economies and societies.

A key characteristic of Generation Beta will be their exceptional longevity. Advancements in healthcare are expected to extend their lifespans well into the 22nd century, presenting unique opportunities and challenges.

However, they will inherit a planet facing significant environmental hurdles. Climate change, urbanization, and population shifts will be defining features of their lives, demanding immediate action. McCrindle emphasizes that sustainability will not be optional; it will be a fundamental necessity ingrained in their upbringing.

Technological integration will be pervasive. Generation Beta will grow up surrounded by AI and automation in education, healthcare, workplaces, and entertainment. This seamless integration will shape not just how they learn and work, but how they fundamentally interact with the world.

Unlike previous generations who adapted to technological shifts, Generation Beta will be born into a hyper-connected, AI-driven world. This “native” familiarity with AI will shape their perspectives and capabilities, potentially unlocking unforeseen innovations. Their upbringing, shaped by digitally savvy parents, will ensure this technological fluency.

The global impact of Generation Beta will be substantial. Their values and actions will directly influence future economies, cultures, and industries worldwide, making them a generation to watch as they navigate the complexities of the 21st and beyond.

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