Mon Dec 09 20:00:00 UTC 2024: ## Box Office Flop “Thangalaan” Quietly Arrives on Netflix

**MUMBAI, INDIA** – The highly anticipated Tamil film “Thangalaan,” starring Vikram and directed by Pa. Ranjith, has quietly premiered on Netflix after a tumultuous journey. The film, which underperformed significantly at the box office following its August 15th theatrical release, is now available for streaming in India and the US, without fanfare or promotional push from the streaming giant.

Following delays attributed to a reported conflict between Netflix India and the film’s producers, the streaming release arrived unexpectedly at midnight, bypassing typical Netflix promotional efforts including notifications and a new trailer. The lack of publicity is surprising given the film’s star power and unique premise.

While the theatrical release proved disappointing, Netflix’s strategy for “Thangalaan” remains unclear. Whether a quiet release will translate to streaming success, or if the lack of promotion will impact viewership, remains to be seen.

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