Tue Dec 10 06:32:05 UTC 2024: ## OpenAI’s Sora Text-to-Video Tool Overwhelmed by Demand; Artists’ Concerns Linger

**San Francisco, CA –** OpenAI’s highly anticipated Sora text-to-video generator launched publicly on Monday, but was immediately met with overwhelming demand, temporarily halting new account creation. The tool, available to ChatGPT Plus and Pro subscribers, allows users to generate short, high-fidelity videos from text prompts and visual assets.

While users with existing access are already sharing their creations on social media, OpenAI has not commented on when new accounts will be permitted, only stating that the site is experiencing heavy traffic. Sora offers varying video lengths and resolutions based on subscription tiers; ChatGPT Plus users receive 50 videos per month at 480p, while Pro users get 10 times that amount at higher resolutions. The service is unavailable in the UK, Switzerland, and the European Economic Area.

The launch comes amidst ongoing tension between OpenAI and artists who gained early access. A recent leak by a group calling themselves “PR Puppets” exposed concerns over unpaid or underpaid labor used to train the AI and “art wash” OpenAI’s image. These artists published a series of essays further detailing their discontent and calling for greater financial investment in the artistic community.

OpenAI acknowledges the concerns, stating that participation in the early access program was voluntary, and that they are working on tailored pricing for different user types. The company also emphasizes its commitment to responsible development and the establishment of safety guidelines for the technology. Despite the immediate technical hurdles, Sora’s public release marks a significant step in the evolution of AI-powered video generation.

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