Tue Dec 10 03:11:40 UTC 2024: ## Magicpin Capitalizes on YesMadam Layoffs with Clever LinkedIn Campaign
**NEW DELHI** – A viral email alleging that at-home beauty services startup YesMadam laid off over 100 employees after they reported high stress levels in an internal survey has sparked outrage and a swift, opportunistic response from competitor magicpin.
The email, purportedly from YesMadam HR, stated that the company was letting go of employees who indicated significant stress in a recent survey. This sparked widespread criticism on social media, with many condemning the company’s handling of employee well-being. One former YesMadam employee shared a screenshot of the email, confirming the layoffs and expressing disbelief at the company’s actions.
In a savvy move, shopping and delivery app magicpin launched a LinkedIn campaign targeting laid-off YesMadam employees. The campaign, featuring a witty visual with signs reading “No madam. Stressed employees can perform! Because they care.” and an invitation to apply, has garnered significant praise for its creativity and timing.
Madhav Sharma, Creative Director at magicpin, highlighted the campaign’s stress-free execution, contrasting it with the controversy surrounding YesMadam. While magicpin is unlikely to hire all affected employees, the initiative has been widely lauded as a clever marketing strategy and a demonstration of empathy.
YesMadam has yet to publicly comment on the allegations, though HT.com has reached out for a statement. The incident raises serious questions about workplace stress management and the ethical implications of using employee feedback to justify mass layoffs.
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