Mon Dec 09 13:51:32 UTC 2024: ## Mercedes-AMG Petronas F1 Team Honors Lewis Hamilton in Emotional Global Campaign
**London, UK** – Mercedes-AMG Petronas F1 Team has launched a moving global campaign, “Every Dream Needs a Team,” to celebrate Lewis Hamilton’s extraordinary career as he concludes his tenure with the team. The campaign, the first developed by AMV BBDO since winning the Mercedes F1 account, is a short film featuring archival footage of Hamilton’s illustrious journey interwoven with scenes of aspiring young dreamers. The film, underscored by a Stormzy soundtrack, highlights the enduring partnership between Hamilton and Mercedes – the longest in Formula One history – and showcases how his achievements have inspired others to pursue their own ambitions.
The campaign extends beyond the film, with a striking outdoor advertising campaign featuring Hamilton and his team illuminating prominent landmarks in Kuala Lumpur, the UK, and the US, including Times Square. The farewell message will also be widely shared across social media platforms and amplified by Mercedes partners throughout the motorsport community.
The campaign’s creative team at AMV BBDO included Anzhela Hayrabedyan and Luca Grosso (film), Alex Cesar and Hugo Catraio (OOH and social), and was overseen by Chief Creative Officers Nicholas Hulley and Nadja Lossgott. The campaign is a fitting tribute to a legendary partnership and a powerful message of inspiration for the next generation of racers and dreamers alike.
First Piper 