Mon Dec 02 15:20:00 UTC 2024: ## GivingTuesday Raises Billions, But Faces Flat Donation Trend
**New York, NY** – GivingTuesday, the annual global generosity movement, raised an estimated $3.1 billion for charities in 2022 and 2023, according to the organization. However, despite this significant sum, GivingTuesday organizers express concern over a flat donation trend last year, indicating fewer individual donors participated.
Initially launched in 2012 by the 92nd Street Y in New York City, GivingTuesday, now an independent organization, has become a major fundraising day for nonprofits worldwide. The movement encourages charitable giving and volunteering, providing resources and support to organizations of all sizes. While participation isn’t mandatory, GivingTuesday offers tools like graphics and advice to help nonprofits run their own fundraising campaigns.
This year’s GivingTuesday falls on December 3rd. The organization utilizes data from various sources, including payment processors and crowdfunding platforms, to track donations. While the event continues to be a significant fundraising driver for many nonprofits, the plateau in giving serves as a cautionary sign for the future. The organization is actively researching the causes behind the concerning trend.
First Piper 