Sat Nov 30 13:46:36 UTC 2024: ## Zomato’s Clever Ad Campaign Turns Chief of Staff Controversy into Marketing Gold

**NEW DELHI, INDIA** – Food delivery giant Zomato has successfully deflected criticism over its controversial Chief of Staff job posting with a witty marketing campaign. Following backlash over CEO Deepinder Goyal’s initial requirement that applicants pay ₹20 lakh (approximately $24,000 USD) to work for the company for a year without salary, Zomato launched a weekend-long Zomato Gold promotion.

The advertisement, released on Saturday, cheekily states: “No need to pay us Rs 20 Lakhs, just pay us Rs 30 and get Zomato Gold for 3+3 months at Rs. 30,” attributed to the “Chief of Staff, Marketing.” The campaign directly references the earlier controversy, using the initial fee as a point of comparison to highlight the significantly cheaper Gold subscription offer.

Goyal’s initial post sparked widespread outrage online. He later clarified that the ₹20 lakh fee was intended as a filter to attract serious candidates, claiming the role offered “10x more learning than a two-year degree” from a top business school. However, the damage was done, and the internet reacted with a mix of amusement and frustration.

Zomato’s latest ad, however, has been largely well-received, with many praising its self-deprecating humor. Social media users have lauded the company’s ability to turn a negative situation into a positive marketing opportunity. While some expressed frustration at missing out on the deal, the overall reaction indicates a successful, albeit unconventional, public relations strategy. The Zomato Gold offer includes free delivery on orders above ₹199 and discounts at partner restaurants.

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