Fri Nov 29 00:42:34 UTC 2024: ## Online Retailers Launch Massive Black Friday Sales in India
**Chennai, India** – Major online retailers across India are joining the global Black Friday sales frenzy, offering consumers attractive discounts on a wide range of products. The annual shopping event, originating in the United States, has become a worldwide phenomenon.
Black Friday, traditionally the day after Thanksgiving in the US, is marked by significant price reductions by businesses. While its origins are debated, one popular theory points to its emergence in the 1960s in Philadelphia. The intense post-Thanksgiving shopping crowds, combined with a large-scale football game, caused significant traffic congestion and law enforcement challenges, leading police to dub the day “Black Friday.” However, what was initially a headache for law enforcement became a boon for retailers, signifying a shift from losses (represented by red ink in accounting) to profits (represented by black ink).
The strategy was amplified in the 1980s and 90s by major retailers like Macy’s, Walmart, and Best Buy, further solidifying Black Friday as a key sales driver. Globalization and the rise of e-commerce have since spread the tradition internationally, transforming it into a global shopping extravaganza. This year, Indian consumers can expect to find similar deals from online marketplaces, turning Black Friday into a blockbuster shopping event.
First Piper 