Tue Nov 26 16:36:04 UTC 2024: ## Mahindra Disrupts EV Market with Launch of XUV 9e and BE 6e

**MUMBAI, INDIA** – Mahindra & Mahindra today launched two highly anticipated electric vehicles, the XUV 9e and the BE 6e, marking a significant entry into the premium EV segment. The XUV 9e, priced at ₹21.90 lakh (ex-showroom), and the BE 6e, priced at ₹18.90 lakh (ex-showroom), are designed to compete directly with established players like Mercedes-Benz and BMW.

Both SUVs boast innovative features and bold designs. The XUV 9e features a sleek SUV-coupe profile with an illuminated Infinity logo, connected LED DRLs, and a minimalist interior with three integrated screens. The BE 6e, on the other hand, offers a sportier, more angular design with unique C-shaped LED DRLs and a dual-screen interior. Both models share a premium cabin with a two-spoke steering wheel featuring illuminated logos, and a sophisticated center console with wireless charging.

Mahindra highlights the competitive powertrains and innovative features as key differentiators in a market increasingly dominated by European brands. The launch signifies Mahindra’s ambitious plan to establish a strong presence in the burgeoning Indian electric vehicle market.

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