Tue Nov 26 15:20:00 UTC 2024: ## Travis Scott’s New Jordan Sneaker Gets a Blockbuster Debut
**Los Angeles, CA** – Travis Scott’s highly anticipated first signature sneaker with Jordan Brand, the CJ1 T-REXX ‘Dark Mocha’, made a splash this weekend with a unique marketing campaign. Instead of relying on traditional online promotion, Scott unveiled a two-minute promotional video in movie theaters nationwide before screenings of “Gladiator 2.”
The short film showcased the sneaker’s “Dark Mocha” colorway – a black canvas upper accented with Scott’s signature brown suede overlays – with a stylish montage that included backstage shots, concert preparation, and even a recreation of the iconic Jumpman pose. The video culminated in the Cactus Jack and T-REXX branding.
The shoe, priced at $200, features a design reminiscent of Scott’s previous collaborations with Jordan Brand and Nike, incorporating his favored brown hue prominently featured in his clothing and album artwork. Analysts believe this strategic use of his personal branding, coupled with the theatrical release, positions the CJ1 T-REXX for strong sales.
The sneaker officially drops on November 26th, 2024, via SNKRS. Many are already praising Scott’s innovative marketing approach, questioning whether he’s currently the king of sneaker promotion.
First Piper 