Wed Nov 20 10:55:27 UTC 2024: ## Jaguar Unveils New Brand Identity and All-Electric Future
**Miami, FL –** Jaguar has announced a complete brand overhaul, signaling its transition to an all-electric future starting in 2026. The luxury carmaker unveiled a new brand philosophy, “Exuberant Modernism,” emphasizing bold designs and innovative thinking. This philosophy is reflected in a redesigned logo and a new electric GT concept car, previewing the brand’s first entirely new vehicle in years.
The new brand identity features a simplified “Jaguar” wordmark and a modernized version of the iconic leaping jaguar logo. A new monogram logo, replacing the previous aggressive “growling cat,” incorporates two stylized “J”s.
This transformation also marks the end of the F-Pace, with the final models leaving showrooms by the end of the year. Chief Creative Officer Gerry McGovern stated the new direction is rooted in founder Sir William Lyons’ philosophy of non-imitation, aiming to recapture Jaguar’s core spirit and resonate with a new generation.
The new brand identity and the electric GT concept car will be showcased at a special event during Miami Art Week on December 2nd, 2024. This signifies Jaguar’s commitment to its ambitious all-electric lineup launching in 2026.
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