Wed Nov 20 12:05:37 UTC 2024: ## Jaguar Unveils New Logo and Brand Identity, Embraces All-Electric Future
**Hyderabad, India** – Luxury car manufacturer Jaguar has revealed a new brand logo and identity, signaling its complete transition to an all-electric vehicle (EV) brand by 2026. The new branding, which includes three distinct logos – a device mark, a manufacturer’s mark (a redesigned “leaper”), and a monogram – will debut on Jaguar’s upcoming electric GT concept car.
The company’s new brand philosophy, termed “Exuberant Modernism,” emphasizes bold design and unconventional thinking. Gerry McGovern, Jaguar’s Chief Creative Officer, stated that the new philosophy aims to recapture the essence of the Jaguar brand, returning to the core values that once defined its appeal. He cited founder Sir William Lyons’ vision that Jaguar should never imitate.
Jaguar is ceasing production of the F-Pace, with the final models slated for sale in global markets by the end of the year. The new logo and brand identity will be showcased for the first time on Jaguar’s all-electric concept car at Miami Art Week on December 2nd, 2024. The new logos feature a clean, simple font for the device mark, a modern interpretation of the classic leaper for the manufacturer’s mark, and a circular monogram incorporating stylized “J” letters.
First Piper 