Wed Nov 20 10:37:42 UTC 2024: ## Jaguar Unveils New Logo, Met With Mixed Reactions; Elon Musk Weighs In
**London, UK** – British luxury car manufacturer Jaguar has unveiled a new logo as part of its transition to an all-electric vehicle (EV) company. The rebranding, which replaces the company’s long-standing emblem, has been met with a largely negative response on social media, even drawing criticism from Tesla CEO Elon Musk.
The new logo features a revised typeface for the Jaguar name and a subtly updated “Leaper” cat design. Accompanying the logo reveal was a 30-second video featuring marketing slogans like “Delete Ordinary,” “Live Vivid,” and “Copy Nothing,” though the lack of any actual Jaguar cars in the video fueled much of the online criticism. The video’s sleek, fashion-show-esque aesthetic further contributed to the negative feedback.
Musk himself commented on Jaguar’s social media post, questioning if the company even sold cars. Jaguar responded with an invitation to an event in Miami on December 2nd. Many X (formerly Twitter) users echoed Musk’s sentiment, expressing disappointment with the new logo and the absence of vehicles in the promotional video. Jaguar has responded to numerous comments assuring users that a new car reveal is imminent.
The company’s shift to an EV-only brand is expected to be complete by 2026, with a new concept EV model planned for unveiling at Miami Art Week on December 3rd. While Jaguar hopes the rebranding reflects its future vision, the initial reaction to its new logo suggests a challenging road ahead in winning over its customer base.
First Piper 