Tue Nov 19 01:56:52 UTC 2024: ## Men’s Grooming and Fashion Market Booms in India

**Hyderabad, India** – The men’s grooming and fashion market in India is experiencing explosive growth, outpacing even the electronics sector, according to a new report. This surge is driven by a rising awareness of personal appearance among men, particularly among younger generations, who are embracing social media trends and pushing the boundaries of traditional masculinity.

The report reveals that spending on men’s grooming products in India reached ₹17,696 crore (approximately $2.1 billion USD) in 2023 and is projected to hit ₹34,550 crore (approximately $4.1 billion USD) by 2032, representing a Compound Annual Growth Rate (CAGR) of 7.2%. Experts predict this growth will accelerate to 12.1% in the coming years. This surpasses the CAGR of 6.8% for the electronics market in India. The global men’s grooming market is equally impressive, with spending estimated at $53.46 billion in 2023 and projected to reach $85.53 billion by 2032.

This growth is reflected across various segments:

* **Personal Care:** Increased spending on skincare ($13.56 billion in 2023, projected to reach $29.61 billion by 2032) and haircare ($32.90 billion in 2023, projected to reach $67.20 billion by 2032) products. Men are increasingly purchasing higher-end, specialized products like aluminum-free deodorants and organic face washes.
* **Fashion:** The men’s fashion market is also booming, with global sales reaching $537.31 billion in 2023 and projected to reach $988.24 billion by 2032. In India alone, the market reached ₹2.24 lakh crore in 2023, and is projected to reach ₹3.30 lakh crore by 2028. Online shopping is a key driver, with men outspending women in this sector by 36%, according to a recent study by the Indian Institute of Management Ahmedabad. Notably, this online spending is significantly higher in smaller tier 2, 3, and 4 cities than in metro areas.
* **Salons and Spas:** The rise in men’s grooming is also driving demand for specialized services. The number of spas and salons catering specifically to men is increasing rapidly, with a 346% increase in global demand between 2019 and 2023, according to Spabreaks.com. In India, this sector is valued at ₹88,800 crore in 2023 and is projected to reach ₹1.86 lakh crore by 2032.

The report concludes that the evolving trends in men’s grooming and fashion are not a fleeting phenomenon but a significant shift in societal attitudes towards masculinity and personal style. The younger generation, known as “Gen Alpha,” is particularly influential in shaping these trends through social media platforms like TikTok. Celebrity endorsements and the launch of celebrity-owned brands are also playing a crucial role in fueling this market expansion.

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