Sat Nov 16 15:50:00 UTC 2024: ## Ramoji Group Launches Sabala Millets, a New Line of Millet-Based Food Products
**HYDERABAD, INDIA –** The Ramoji Group, a diversified business conglomerate, has entered the millet food market with the launch of Sabala Millets. The new brand boasts a range of 45 products, from ready-to-eat khichdi to cookies, health bars, and noodles, all featuring the nutritional benefits of millets. The launch, coinciding with the 88th birth anniversary of the group’s founder, the late Ch Ramoji Rao, marks a significant expansion into the burgeoning health food sector.
Sahari Cherukuri, Director of Sabala Millets and granddaughter of Ch Ramoji Rao, emphasized the brand’s commitment to bridging traditional Indian grains with modern culinary preferences. She highlighted the nutritional richness of millets, emphasizing their high protein, fiber, and essential nutrient content, making them attractive to health-conscious consumers. Sabala Millets is also launching a comprehensive digital marketing campaign to educate consumers on the benefits of millets and provide recipe ideas for easy incorporation into daily diets. The products are available for purchase through a newly established e-commerce platform.
First Piper 