Sun Nov 10 07:38:34 UTC 2024: ## Zomato CEO Reveals Secret Behind Playful Notifications, Admits Accidental Messages for Wife
**New Delhi:** Zomato CEO Deepinder Goyal revealed the unconventional marketing strategies behind the food delivery giant’s playful notifications during a recent appearance on “The Great Indian Kapil Show.” The segment, filled with laughter and unexpected revelations, shed light on the creative process behind the witty messages.
Goyal, alongside his wife Gia, and esteemed guests Narayana Murthy and his wife Sudha Murthy, entertained the audience with his insights. Host Kapil Sharma, playfully suggesting the notifications resembled romantic banter, had the crowd in stitches with his cheeky remarks.
In response to Sharma’s teasing, Goyal acknowledged that he had occasionally mixed personal and professional messages. However, he emphasized that the creative direction stemmed from a passionate, youthful marketing team who took his brief on fostering a “personal relationship with the customer” to heart.
Goyal shared that the approach evolved from a book he read on customer relationships. He relayed the message to his team who interpreted it creatively, leading to the playful tone of the notifications.
The CEO’s appearance comes shortly after his decision to step down as a judge on “Shark Tank India” due to the sponsorship of rival food delivery service Swiggy for the upcoming season.
Goyal also shared a unique experience he and his wife, Grecia Munoz (introduced on the show as Gia Goyal), had when they spent a day as Zomato delivery agents. The couple, who recently married in February, documented their adventure on social media, sharing several videos of their journey.
The segment concluded with Goyal recounting the surprised reactions they received, especially when Gia handed over the orders.
This humorous glimpse into Zomato’s marketing strategies adds a new dimension to the company’s public image, showcasing the playful and personal approach behind their brand identity.
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