Wed Nov 06 11:07:58 UTC 2024: ## Skoda Kylaq Makes its World Premiere in India, Targeting the Compact SUV Market
**New Delhi, India** – Skoda Auto India today unveiled its highly anticipated compact SUV, the Kylaq, in a grand world premiere event streamed live on Jio Cinema. The launch, which was orchestrated in collaboration with filmmaker Rohit Shetty, marked a unique first for the automotive industry, with a car’s global debut being conducted on an OTT platform.
The Kylaq is Skoda’s bid to capture a significant share of the competitive compact SUV market, going head-to-head with established players like Maruti Suzuki Brezza, Tata Nexon, Kia Sonet, and Hyundai Venue.
Skoda has positioned the Kylaq as a stylish and feature-rich SUV, boasting a bold front grille, split DRLs with LED headlights, a redesigned bonnet and bumper, and LED taillights. The car also features black roof rails and 17-inch alloy wheels.
Powering the Kylaq is a 1.0-liter, 3-cylinder turbocharged petrol engine generating 115 bhp and 178 Nm of torque. The engine will be paired with a 6-speed manual transmission and a 6-speed torque converter automatic gearbox.
Safety remains a key focus for Skoda, with the Kylaq promising features like 6 airbags, ABS with EBD, disc brakes, and brake assist. The company aims for a 5-star safety rating for the SUV.
While the exact price remains undisclosed, industry sources suggest that the Kylaq will be priced competitively under INR 10 lakh.
Skoda faces a significant challenge in establishing a strong service network in India, a key factor in its success. The company will need to learn from Maruti Suzuki’s robust network infrastructure to garner customer trust and loyalty.
The Kylaq represents a crucial step for Skoda in its ambition to expand its footprint in the Indian market. The company will be hoping that its combination of design, performance, safety, and affordability will resonate with Indian consumers.
First Piper 