Sun Nov 03 04:05:55 UTC 2024: ## Messi Mania Sends MLS Viewership Skyrocketing, Transforming the League’s Global Presence

Lionel Messi’s arrival in Major League Soccer (MLS) has sent shockwaves through the sport, transforming the league’s global reach and attracting a new wave of international fans. Apple, which holds the exclusive streaming rights to MLS through its MLS Season Pass platform, has witnessed the “Messi effect” firsthand.

His playoff debut for Inter Miami against Atlanta United shattered viewership records, making it the most-watched sports event in Apple’s history. The game was streamed for free on the MLS Season Pass and Apple.com, reaching audiences across the globe from New York to Tokyo.

While Messi didn’t score in the match, his presence on the field was enough to captivate fans worldwide. A dedicated “Messi Cam” on TikTok, which followed his every move with up to 150,000 simultaneous viewers, became a viral sensation, showcasing the unprecedented level of attention given to a single player in the league.

The impact of Messi’s move has extended far beyond the US. MLS and Apple have experienced a surge in new subscribers, particularly from South America and Europe. This influx of international fans signifies a major shift in the league’s demographics.

Apple, which has a $2.5 billion deal with MLS through 2032, views Messi as the game-changer. His arrival has boosted the league’s global profile, making him the face of MLS worldwide. Messi’s commitment to Inter Miami extends beyond the pitch, with a contract that includes a significant ownership stake in the club upon his retirement.

Messi’s impact has been undeniable, boosting Inter Miami’s performance and morale. The once modest team now grabs headlines, with Messi’s name synonymous with success. His presence has propelled MLS into the global spotlight, establishing the league as a major force in the sport.

With Messi at the helm, MLS seems to be achieving a level of global relevance that was once unimaginable. He’s not just a player; he’s a media phenomenon, transcending sports and entertainment. His influence is a testament to the transformative power of a single individual in the world of professional soccer.

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