Thu Oct 31 09:23:25 UTC 2024: ## The fading tradition of Diwali greetings: Social media replaces handwritten cards
**Palghar, India:** Diwali, the festival of lights, is celebrated with great fervor across India and the world. It marks the return of Lord Rama to Ayodhya after 14 years of exile, and is traditionally a time for joy, new beginnings, and sharing greetings with loved ones. However, the age-old tradition of sending handwritten Diwali greetings is fast disappearing, replaced by the convenience of social media.
For generations, Diwali greetings were sent through colorful, intricately designed cards, often purchased from local markets or handcrafted at home. The personal touch of handwritten messages added a unique charm to these greetings. But with the rise of Facebook, Whatsapp, and Instagram, the practice of sending physical greetings has become largely obsolete.
This shift has impacted not only the cultural fabric of celebrating Diwali but also affected local artisans. The traditional Warli painting, native to Palghar district, was once a popular motif for Diwali cards, providing a source of income for local artists. The decline in demand for physical greetings has left these artists struggling to find markets for their unique and beautiful art.
The convenience of social media has undoubtedly brought people closer and made it easier to share festive wishes. However, it has also inadvertently led to the fading of a cherished tradition that enriched the Diwali experience. As we embrace the digital world, it’s important to remember the cultural values and artistic traditions that make our celebrations unique.
First Piper 