Tue Oct 29 20:40:00 UTC 2024: ## Yahoo Announces Expansion of its Brand Family, Including AOL and Yahoo Advertising

**SUNNYVALE, CA – [Date]** Yahoo today announced the expansion of its brand family to include AOL and Yahoo Advertising. The company is now operating under the umbrella term “Yahoo Brand Family,” encompassing a variety of websites, apps, and digital advertising services.

This move signifies a consolidation of Yahoo’s various digital assets under a single, unified brand. AOL, a well-known name in the online world, will now fall under the Yahoo banner, alongside Yahoo’s existing website and mobile apps. Yahoo Advertising, the company’s digital advertising arm, will also be integrated into the expanded brand family.

This rebranding effort is accompanied by updates to the company’s cookie and privacy policies. Users can choose to opt-out of personalized advertising and data collection by clicking on the “Manage Privacy Settings” button. They can also adjust their privacy settings at any time by visiting the “Privacy and Cookie Settings” or “Privacy Dashboard” link on Yahoo’s websites and apps.

Further details regarding the company’s data usage policies can be found in Yahoo’s updated Privacy Policy and Cookie Policy.

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