Tue Oct 29 09:47:12 UTC 2024: ## RattanIndia Enterprises Launches New Ethnic Wear Brand ‘Kalaanj’
RattanIndia Enterprises Limited, a publicly listed company, has announced the launch of its new ethnic wear brand, Kalaanj, through its subsidiary Neobrands Limited. Kalaanj targets women with a collection of captivating Indian prints and styles, designed to blend traditional heritage with modern elegance.
The debut collection features a variety of stunning prints, ranging from floral and vibrant multicolor designs to timeless Jaipuri patterns. Kalaanj offers a diverse range of modern silhouettes including straight-line Salwar Kurta Sets and chic Co-Ord sets. The brand caters to a wide range of sizes, from S to 2XL, and prioritizes high-quality fabrics for comfort and longevity.
Kalaanj is set to be exclusively available on Amazon, making it easy for customers across India to browse and purchase their desired pieces.
“We’re excited to introduce Kalaanj, a brand that reimagines the beauty of traditional Indian prints for today’s woman,” said Ms. Anjali Rattan, Chairperson of RattanIndia Enterprises. “Kalaanj is a celebration of India’s rich textile legacy, beautifully expressed through exquisite and wearable designs that resonate with the modern woman.”
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