Mon Oct 21 03:58:48 UTC 2024: **Summary of Zoho’s Investment and Initiatives in UAE:**

– **Investment and Impact:** Zoho Corp has invested Dh46 million in strategic partnerships with local UAE entities, significantly boosting digitalisation efforts for over 7,000 businesses, doubling the number since 2022.

– **Product Launch:** At GITEX, Zoho launched Zoho IoT, a low-code platform for businesses to create and deploy custom Internet of Things solutions, enhancing digital transformation capabilities.

– **Partnerships and Programs:** Through collaborations with the Dubai Economy and Tourism Department, Flat6Labs, and educational institutions, Zoho is providing access to digital tools, training, and wallet credits for businesses. These efforts focus on various sectors, especially IT, real estate, construction, and logistics.

– **High Conversion Rates:** Zoho’s products, including Zoho One and Zoho CRM Plus, have achieved a notable 57% conversion rate among new customers, indicating strong market adoption.

– **Support for Workforce Development:** The company has invested in upskilling initiatives aimed at preparing young professionals in the digital workforce, in partnership with local educational institutions.

– **Emphasis on Digital Transformation:** President of Middle East and Africa, Hyther Nizam, highlighted the importance of strategic partnerships in fostering comprehensive digital solutions, thereby driving UAE’s economic growth and enabling businesses to harness cloud technologies effectively.

– **Features of Zoho IoT:** The platform is designed to offer industry-specific and customizable solutions, ensuring compatibility with third-party hardware for seamless integration and operational efficiency.

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