Mon Oct 14 17:30:00 UTC 2024: ## Wasabi Technologies Becomes Official Studio Sponsor of NESN’s Boston Bruins Broadcasts
**Boston, MA** – NESN and cloud storage provider Wasabi Technologies announced a multi-year partnership, naming Wasabi as the first official studio sponsor for NESN’s Boston Bruins broadcasts at TD Garden. The partnership will bring a new era of innovative programming and analysis to Bruins fans.
The newly branded “Wasabi Studio” will be the centerpiece for NESN’s Bruins coverage, including pregame, intermission, and postgame shows throughout the season. Unveiled during a ribbon-cutting ceremony on October 10th, the studio will feature Wasabi branding and signage, serving as the backdrop for live Bruins broadcasts.
“We are thrilled to partner with Wasabi, a company with cutting-edge technology and Boston roots,” said Cosmina Schulman, SVP of Broadcast and Digital Partnerships at NESN. “The Wasabi Studio will be a hub of activity for Bruins fans, providing innovative programming and expert analysis.”
This partnership builds on Wasabi’s existing relationship with NESN, which includes the naming rights to the NESN studio at Fenway Park, known as the “Wasabi Fenway Studio.”
“We’re excited to deepen our partnership with NESN by unveiling Wasabi Studio at TD Garden,” said Michael Welts, Wasabi CMO. “This collaboration brings together two Boston icons, and we’re excited to support NESN and the Bruins with hot cloud storage while engaging fans with dynamic game-day experiences.”
The partnership will provide a prominent presence for Wasabi across NESN’s Bruins content, including in-game broadcast features and commercial programming. The Wasabi Studio will be the focal point for live shows, offering fans a unique and interactive game-day experience.
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