Sat Oct 12 10:40:00 UTC 2024: ## Addison Rae’s “Diet Pepsi” Bubbles Up Charts, Fueled by TikTok and Fashion Week Buzz
Addison Rae, the TikTok influencer-turned-pop star, is seeing her debut single “Diet Pepsi” climb the charts thanks to a perfect storm of social media buzz, major label support, and a high-profile fashion week appearance.
Rae’s effervescent personality and multi-faceted career, encompassing social media, fashion, and acting, have been driving the song’s success. “Diet Pepsi” first gained traction on TikTok, and its momentum has been amplified through Rae’s recent performances on the Sweat Tour alongside Charli XCX and Troye Sivan, culminating in a viral moment at Madison Square Garden.
Rae’s presence at Paris Fashion Week has further propelled the single’s popularity, with “Diet Pepsi” gaining significant streams on Spotify, where it recently jumped 21 spots to reach a new global peak of #29.
Radio is now joining the party, with promotion executive Peter Gray and his team securing major adds for “Diet Pepsi” on stations like Z100, propelling it towards the Top 25. “TikTok, streams, audience, airplay—they’re all snowballing for Addison,” Gray stated. “Now radio is closing the deal. It’s a real hit record that’s connecting on all levels.”
The single’s success has reportedly created a buzz amongst Columbia Records executives, with Ron Perry and Jenifer Mallory, known for their fashion week presence, expressing their enthusiasm for the track. With all the elements aligning, “Diet Pepsi” is poised for continued growth and could be a major hit for Addison Rae.
First Piper 