Fri Oct 11 22:46:40 UTC 2024: ## IAS Expands Total Media Quality Coverage for TikTok, Including New Placements and Video Exclusion List Testing

**NEW YORK, October 8, 2024** – Integral Ad Science (IAS), a leading global media measurement and optimization platform, today announced an expansion of its Total Media Quality (TMQ) coverage for TikTok. This includes measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds, and TikTok Lite (in supported markets).

This expansion allows advertisers to have increased confidence when investing their spend in new ways on TikTok. IAS will provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for these new placements, ensuring a safer and more effective ad experience.

“TikTok’s new placements provide advertisers with expanded user reach and greater flexibility when connecting with the platform’s rapidly growing audience,” said Lisa Utzschneider, CEO of IAS. “Our best-in-class product suite will give advertisers added confidence when investing their spend in new ways, across TikTok.”

The announcement also highlights IAS’s partnership with TikTok for its new Video Exclusion List solution, currently in Alpha testing. This feature, expected to be generally available in H1 2025, allows advertisers to exclude videos based on brand-specific needs, offering more granular control over ad placement.

IAS’s AI-driven Multimedia Technology, which analyzes content frame-by-frame, is central to these advancements. This technology enables advertisers to accurately classify content and optimize campaigns for maximum reach and impact.

“TMQ for TikTok ensures advertisers can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms,” stated Utzschneider. “This expansion further enhances how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven TMQ product suite.”

This latest announcement builds upon IAS’s long-standing partnership with TikTok, demonstrating a continued commitment to providing comprehensive measurement and optimization solutions for advertisers on the platform.

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