Fri Oct 04 18:49:38 UTC 2024: ## Swiggy Instamart Partners with Falguni Pathak for a Special Navratri Celebration

**Bangalore, India** – Quick commerce platform Swiggy Instamart is adding a touch of festive magic to this year’s Navratri celebrations with a unique partnership with popular Indian singer Falguni Pathak.

The campaign, which takes a humorous approach, features a dedicated ad film showcasing Pathak sharing a special Garba tutorial. However, there’s a twist – Pathak appears to be “invisible” throughout the film, a playful nod to her being a celebrated Navratri icon.

The ad film portrays various scenarios where the artist seems to be unseen, from kids dancing to her voice in an elevator to fans and attendants greeting empty space. This comical approach highlights the unique “Falguni Collection” launched on Swiggy Instamart, offering a curated selection of Navratri essentials.

This collaboration follows Swiggy Instamart’s recent trend of partnering with popular creators and celebrities. The brand has previously collaborated with notable figures like Rohit Sharma, Juhi Chawla, and Rakhi Sawant, as well as creators such as Cyrus Sahukar, Puneet Superstar, and Dolly Chaiwala.

With Navratri fever sweeping the nation, Swiggy Instamart joins a growing list of brands celebrating the festivities. Other brands like Eno, Swiss Beauty, and Everlite by Senco Gold are also participating in the festive cheer.

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