Fri Oct 04 04:15:53 UTC 2024: ## Ad Tech Industry Faces Patent Infringement Concerns, Google Antitrust Trial Concludes

**New York, NY (October 25, 2024)** – The digital advertising industry is facing a wave of potential patent infringement lawsuits, raising concerns among programmatic vendors and ad tech platforms. This comes as the US v. Google antitrust trial has concluded its evidence phase, with closing arguments set for right before Thanksgiving.

Other key industry news includes:

* **Outbrain aims to shed its “chumbox” image** by introducing social media-style vertical video for mobile publishers.
* **Billups, an OOH agency, is making its attention measurement solution and analytics dashboard available for general use**.
* **Publishers are initiating more auctions**, but this doesn’t necessarily mean DSPs are bidding on more inventory.
* **Brand safety concerns have led advertisers to block over 40% of The Washington Post’s inventory** during certain periods.
* **Lyft’s media network has grown significantly**, with new partnerships to enhance measurement capabilities.

The latest news and insights on the digital advertising industry are available at AdExchanger.com, a leading resource for marketers, agencies, publishers, and tech companies.

**AdExchanger’s upcoming event**:

The **AdExchanger Industry Summit**, taking place September 24-25, 2024 at the Marriott Marquis in New York City, will delve deeper into these trends and others shaping the future of digital media and marketing.

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