Fri Sep 27 22:04:11 UTC 2024: ## Bisleri International Expands “Bottles for Change” Initiative to Ooty, Promoting Sustainable Tourism
**Ooty, Tamil Nadu (India):** Bisleri International Pvt. Ltd. has expanded its flagship sustainability initiative, “Bottles for Change,” to the hill station of Ooty, Tamil Nadu, on World Tourism Day. In collaboration with the Nilgiris District Administration and JSS Academy of Higher Education & Research, the program aims to promote plastic recycling and protect the pristine environment of the region.
The initiative includes installing benches made from recycled plastic and placing collection banks for used plastics at key locations, encouraging responsible disposal and recycling. Forest clean-up drives were also conducted in Doddabetta, Pine Forest, and Sanitalla Backwater, raising awareness about environmental preservation.
Angelo George, CEO of Bisleri International, emphasized the company’s commitment to being plastic-neutral and water-positive. “This initiative is particularly significant as it marks our first foray into a hill station,” George said, “We aim to educate tourists, engage local communities, and involve students and government bodies in plastic recycling efforts.”
Thiru M Narayanan, District Revenue Officer of Nilgiris, highlighted the crucial role of sustainable practices in protecting the delicate ecosystem of hill stations. “Fostering sustainable practices in our tourism sector is essential, as it empowers future leaders to protect our environment,” Narayanan said.
Dr. MJN. Chandrasekar, Head of JSS Academy of Higher Education & Research, Ooty campus, praised the initiative, stating, “We believe in nurturing responsible youth who prioritize sustainability. Our association with Bisleri International’s ‘Bottles for Change’ initiative reflects our collaborative commitment to environmental stewardship.”
This initiative builds upon Bisleri International’s “Bisleri Greener Promise” campaign, which focuses on recycling, water conservation, and sustainability. The company’s commitment to sustainability includes its “Bench of Dreams” project, which aims to install 1,000 benches made from recycled plastic across India.
Bisleri International’s “Bottles for Change” initiative in Ooty is a significant step towards promoting sustainable tourism and protecting the natural beauty of hill stations. The program exemplifies the company’s commitment to environmental stewardship and creating a greener future for all.
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