Thu Sep 26 13:30:00 UTC 2024: ## Zomer Blooms in Paris with Groundbreaking Spring/Summer 2025 Collection

**Paris, France** – Zomer, the rising fashion star known for its bold and confident aesthetic, unveiled its spectacular Spring/Summer 2025 collection at the Palais de Tokyo during Paris Fashion Week. The collection, inspired by a playful reimagining of a “Zomer garden,” showcased a remarkable blend of innovative textiles, textures, and cuts that reflected the brand’s growing maturity and technical prowess.

This season, the brand’s co-founders, Danial Aitouganov and Imruh Asha, explored the unexpected juxtaposition of floral motifs and graphic elements, resulting in a collection that was both fresh and thought-provoking. Aitouganov’s hand-designed painterly textiles, gathered cottons, and leathers were combined with patchwork, feather and embroidery details, graphic neoprene prints, and sculptural beaded dresses. Leather, a Zomer staple, was manipulated into fluid skirts and tops, defying its inherent rigidity.

The collection’s styling further emphasized the brand’s sophisticated approach, pairing graphic floral prints with more commercial denim, and balancing exuberant skirts with elegant evening jackets. The looks were completed with co-designed Karhu sneakers and Yume Yume shoes, highlighting Zomer’s collaborative spirit.

The show’s centerpiece, however, was the collaboration with Parisian floristry studio Debeaulieu. Two show-stopping pieces – a bouquet-dress of chrome-dipped artificial flowers and a vibrant composition assembled backstage – added a dramatic touch to the presentation. London-based design studio Isabel + Helen created towering mechanical “flower” sculptures, covered in the collection’s fabrics, that cut through the sterile environment, adding a whimsical element to the space.

Zomer continues to be a brand driven by playfulness and a child-like approach, but as the depth of their S/S25 collection demonstrates, they are keenly aware of the complexities of life. The collection’s exploration of light and darkness, summer and winter, showcases their artistic growth and their ability to create meaningful fashion that transcends the ephemeral nature of trends.

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