Thu Sep 26 14:15:00 UTC 2024: ## Tealium Recognized as a Strong Performer in Forrester Wave™ for Customer Data Platforms

**SAN DIEGO, CA – September 26, 2024** – Tealium, a leading customer data platform (CDP), has been named a Strong Performer in the Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. The report highlights Tealium’s extensive partner ecosystem, its robust data connectivity, and its commitment to continuous innovation.

According to Forrester, Tealium “has mastered data connectivity” and its “most notable strategic achievement is its extensive partner ecosystem that drives wide-ranging data and activation optionality and its comprehensive R&D investment in all phases of CDP functionality.” The report also praises Tealium’s productized consumer consent management capabilities and its vast range of data ingestion and egress integrations.

Tealium’s CEO, Bob Page, stated that “our product roadmap is designed to navigate the complexities of the modern customer data landscape… By introducing features like consent orchestration, enhancing our real-time capabilities through the Tealium Moments API, and expanding integrations within our partner ecosystem, we’re empowering organizations to deliver enhanced personalization and experiences at scale.”

Tealium’s continued commitment to innovation is evident in its recent releases, including Tealium for AI, Tealium Moments, Tealium for Healthcare, and Tealium’s Cloud Data Warehouse Partner Ecosystem. These solutions provide organizations with the tools they need to leverage customer data for improved personalization, better data governance, and enhanced customer experiences.

Tealium’s vendor-neutral CDP boasts an ecosystem of over 2,500 global technology and agency partners, enabling its customers to optimize the value of their data through strategic collaborations. The company is also committed to data privacy, offering strong consumer consent management functionality and robust data governance capabilities.

Forrester’s Q3 2024 Wave™ report is available for purchase by Forrester subscribers. To learn more about Tealium’s solutions and its position as a leading CDP, visit http://www.tealium.com.

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